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Changes in the concept of consumption door industry began to take the high-end"

With the increasingly fierce competition in the wooden door industry market, the wooden doors of the product innovation is also increasingly high voice. In the moment of the doors on the market, all kinds of wooden products scene, this is reflected the doors of enterprises to actively respond to the attitude of the market, on the other hand, this innovation has gradually reflected some problems currently on the market, consumers pay more and more attention to environmental protection, changes in consumer groups to younger, fashion personality products.

Wooden products innovation into reverse the key enterprise reverse

With the development of domestic market economy, the market environment of domestic wooden door industry has changed, and the market competition is becoming more and more fierce. In recent years, the wooden door industry homogenization problem intensified, the trend of product design plagiarism is also prevalent, these are seriously hampered the normal development of the wood industry. In the face of this series of bad industry phenomenon, more and more enterprises are beginning to think about the problem of innovation, innovation has become a hot word to discuss the doors and other household industry. On the wooden door enterprises, innovation is not verbal, shouting slogans on the line. On the one hand, with the rapid development of society, people's material and cultural living standards improve year by year, people's requirements on the wooden door products are constantly changing, more and more personalized demand. On the other hand, with many marketing tools of popular consumer overall fitness and rational degree has been greatly improved, "concept" innovation may attract consumers temporarily, but consumers are not fools, there is no real innovation, enterprises are unable to retain consumers heart.

Wooden door enterprise product innovation can not stay on the surface

Wooden door industry belongs to the traditional home building materials industry in china. Therefore, the wooden door enterprises in product innovation, do not be subversive, innovation is based on the optimization of the original, and not completely subvert. Looking at the current market, R & D department how many so-called innovative single product was shelved? How many new products become difficult to swallow the burden?

For the general wooden door enterprises, it does not have a large enterprise with the development of consumer funds, cycle, capacity and strength. To do business in the product innovation, do not play the concept, also do not take the consumer as a fool. Because consumers will only be silly for a while, but not a lifetime of stupid, in the dissemination of information technology so developed today, from the media, the development of the current will only play their own face.


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Henan Roebuck Industry Co., Ltd.

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